Sunday 11 April 2010

Evaluation Activity 3. What kind of media institution might distribute your media product and why?

Now that my “mock up” of Harmony Magazine is nearing it’s completion, I need to go about looking for and researching indepth possible means to have my piece published and broadcast into the public eye so that people can purchase and enjoy my finished project.

There are two ways in which this could occur. The first of which is if I was a smaller business I would have to enquire into getting a large loan from a local bank; if we were, however a larger organisation, a series of shareholders and investors would have to be sourced to assure that all the costing were met and obtained by the company reproducing my magazine.

Once this process has happened, I would have to go about finding a publisher that would produce my piece and then a distributor to assure that my piece would be thrust into the public eye as quickly as possible - this means advertising anywhere possible; television, radio programming and social networking websites being three of the most commonly used ones in today’s society. It is of absolute importance that there is the correct amount of advertisement, under or over exposure could cause major problems for the future of the magazine itself!

A company that I have researched and that would in retrospect, be willing to invest in Harmony Magazine would be that of Bauer, the company behind the founding of many magazines, including that of Kerrang! Magazine and other, similar indie and rock magazines, those of which would fit within my target audience grouping. The advantage of choosing Bauer to express an interest is that the company itself specialises in a similar genre of music as that of Harmony Magazine; another advantage is that the company itself is British based, and has a lot of contacts in and around the United Kingdom to help me along with my development.

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